How can you take a more strategic approach to environmental graphics?
While they require a significant investment of time and money, environmental graphics are unique forms of advertising can help you accomplish goals such as boosting ticket sales, retaining a committed fan base, and re-energizing your players for years to come.
According to Powerhouse’s 2017 Environmental Graphics Survey, nearly half (45 percent) expect these projects to be applicable for three years once installed, so it’s important to get it right the first time. To make the most of your investment in environmental graphics, we’ve come up with some key questions for you to consider before you tackle your next project.
1. What are you trying to accomplish?
Are you trying to inspire athletes, sell tickets, or build a bigger fanbase? These are three different goals that require three different customized solutions. Knowing what your end goal is will make it much easier to create a design that best suits your needs. Environmental graphics are not a one-size-fits-all kind of project, so identifying your specific goal for the space you want to enhance is essential in determining which environmental graphics elements will deliver the results you want.
2. What message are you trying to send?
Along with determining your goal, it’s important to identify the specific message you want to send. For instance, if your goal is “motivate student-athletes” there are a lot of potential messages you could use but not all of them will be the right fit for what you’re trying to accomplish within your program. If your coach is trying to emphasize team building, you want the interior of your locker rooms to reflect that. If you’re trying to capitalize on a sense of pride and history, that’s a different message. From hype videos to stadium banners, your message or set of messages should be mutually reinforcing and support your overall goals. Look for mottos emphasized by your coaches and staff for a starting point. These key words and phrases could drive the design process.
3. What have you done in the past?
As with many types of projects, the best way to improve is by learning from past experience. What did you like about past designs? If you received positive feedback from your previously renovated office space or locker rooms, then perhaps there is a quality about them worth holding onto.
Now for the opposite: What did you dislike? What didn’t work? Maybe the flow of design didn’t quite fit or the space wasn’t as functional as you needed it to be. Take note of these details so that when it comes to installing environmental graphics in the future those mistakes aren’t repeated. It’ll be a great help to your partners.
What would you like to change? Tradition is of the utmost importance for sports teams, but in many ways change is inevitable. New coaches come in with new mantras, and technologies come and go more often than your players. Keep a mental list of items that you think need updating and know that even with change, it’s still possible to retain your identity. Digital and interactive displays, for example, provide numerous opportunities for you to hold onto your history while quickly and easily being able to account for growth in your future.
There are many ways to design graphics for locker rooms, athletic offices and community advertisements, but only a few of those ways will get you the desired results. By wrapping your mind around these questions, you’ll be on your way to a facility you’ll be proud of.